Matcha in Madrid: 15 years pioneering the trend that conquered the capital city

21/11/2025

Matcha in Madrid: 15 years pioneering the trend that conquered the capital city

Madrid is currently experiencing a real “craze” for matcha tea, a trend that, far from being fleeting, is more than justified by the important health benefits it offers – benefits that we will detail in the video below.

In recent years, numerous establishments have opened that specialize exclusively in this ancient tea, incorporating it into hot and cold drinks, pastries and even more elaborate gastronomic proposals. However, long before matcha became popular at this level, Magasand was a pioneer in Madrid, including it in its menu fifteen years ago, when it was still necessary to explain to customers exactly what this powdered green tea was and why it deserved a prominent place in a balanced diet. Today, its boom confirms what then seemed a risky bet: matcha is here to stay.